Stories on Health

Most businesses sell several different brands of product in the same space. An example of this is the supermarket: Chances are that whatever you’re shopping for, there are more than a few different versions of it on the shelf. Sometimes choosing among products can be overwhelming, but when you’re open to the choice, businesses know that you’re also open to seeing their product exactly how they present it. It’s easy to get befuddled. And, as a diabetes patient, you need to be even more careful of you choices.

The answer is simple: Focus on the job to be done. Don’t be pulled in by catchy promises, bright colors, and pretty logos. Disregard everything that they are telling you and ask yourself, “What do I really need this for?” Then, stand there blocking the aisle until you have an answer for that question. The answer is all you need to make your choice. That way, you can’t be distracted from a complex message or confused by faulty logic.

Now, apply that same solution to anything for which you are shopping, or on which you are deciding. You can apply it to clothes, furniture choices, diabetes supplies, cars—anything.

This entry was posted on Tuesday, October 7th, 2008 at 7:39 pm and is filed under Lifestyle, Nutrition. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.